4 Hidden Facts About Digital Marketing
Digital marketing is a powerful way to make your business grow. Digital advertising generates more than DH 40 billion a year and is 10 times more effective than traditional media. Facebook, for example, has over 1.2 billion users, who spend an average of two hours a day on the site. And these numbers are growing.
If you’re curious about digital marketing and the latest trends, you’ve come to the right place. The marketing industry is constantly evolving, and there are thousands of studies published every day by a reputable digital marketing agency in Dubai. This article will cover some fascinating facts about digital marketing that you may not have known before.
1: Whether you’re just getting started with digital marketing or are a seasoned veteran, knowing a few basic facts about the field can help you navigate the ever-changing landscape of marketing. For example, with the vast number of people using the internet today, digital marketing can be an invaluable tool for building a relationship with your customers. In addition to this, it can help you develop better products. A good product will create a loyal following and help you market your business more effectively.
2: Digital marketers can benefit from higher completion rates for video ads. Completion rates are increasing for both long-form and short-form videos, according to the experts. The report studied the completion rates of long-form, short-form, and mid-form video content. The study focused on professionally produced and rights-managed content.
3: The growth of video content on the web has been a contributing factor to the increase in completion rates in digital marketing. In fact, according to the study, the average duration of time consumers watch a video ad has increased by 19 percent since the first quarter of 2017. Video completion rates are also improving on mobile and media aggregator platforms. The average viewability rate of mobile and desktop video ads increased to 67 percent in Q1 2018 from 62% in Q2 2017. In comparison, mobile and tablet video completion rates rose by 36.7 percent and 78 percent, respectively, over the previous quarter.
4: If you think about it, social media is massive. Currently, more than 2.4 billion people use the internet. That number has increased by 300 million in the past year alone. By the time we reach June 2022, there will be 4.4 billion people using the web. Considering that new users are being added every minute, that’s 500 hours of content uploaded each minute.